Customer Effort

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The Official Effortless Experience Book Club

Go beyond the pages with the author of The Effortless Experience, Matt Dixon. This is your chance to get access to exclusive insights, connect with Effortless Experience experts, and network with your peers.

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Customer Effort: Through an AI Lens

The original customer effort score was invented more than 10 years ago. But today, much has changed across the customer care and CX landscape. Now, one of its original creators—who has spent the last 3 years applying world-class AI/machine learning technology to measure effort from all of its varied angles—looks back to its foundational principles and forward to its future applications.

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Top Customer Effort Drivers to Watch

What common issues create effort for your customers? Learn how to spot + avoid them.

The Effortless Experience: Conquering the new battleground for customer loyalty

Research proves that loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems—not by delivering delightful experiences. Customers don't want to be wowed—they want an effortless experience. Check out this keynote session by Tethr's Chief Product & Research Officer, Matt Dixon, from the Customer Experience Virtual Summit to learn more.

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Q&A with Forrester Research

We sat down with Forrester analyst Maxie Schmidt-Subramanian to get her take on how Effort impacts customer experience and how leading companies are using advanced analytic approaches to listen for Effort rather than relying on post-call surveys.

Improving customer experience by reducing customer effort

Reducing customer effort to improve the customer experience is actually the best way to increase customer loyalty. Learn why an effortless experience trumps being dazzled in our short video.

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