Conversation intelligence

Conversation Intelligence illustration

What is conversation intelligence?

Conversation intelligence refers to the process of analyzing and interpreting customer interactions across multiple channels, such as phone calls, emails, chat, social media, and text messages, in order to gain insights into customer behavior, preferences, and sentiment. It is a technology-driven approach that uses sophisticated software and algorithms to automatically transcribe, categorize, and analyze customer interactions, to provide actionable insights that can be used to improve customer experience, agent performance, and overall business performance.

Conversation intelligence typically includes three main components:

Speech-to-text

This component converts spoken words into text that can be analyzed and understood.

Natural Language Processing (NLP)

This component uses machine learning algorithms to understand and interpret the meaning of the text generated from speech-to-text.

Analytics

This component uses the data generated from speech-to-text and NLP to provide insights and metrics that can be used to evaluate customer interactions, agent performance, and overall business performance.

Conversation intelligence provides a holistic view of customer interactions across multiple channels, which can be used to identify patterns and trends, understand customer needs and preferences, and improve the overall customer experience. It also enables companies to evaluate agent performance and identify areas for improvement, optimize customer service, and improve business performance.

Tethr Products and Services interface illustration

Overall, conversation intelligence is an innovative technology that helps companies to reduce contact center and operational costs, improve customer retention, and  drive sales conversions, as well as better understand customer interactions, improve the customer experience, and make better decisions by analyzing customer conversations from multiple channels to extract valuable insights.

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How conversation intelligence platforms create a competitive advantage

Conversation Intelligence Platforms like Tethr give companies a competitive advantage by providing valuable insights into customer interactions, agent performance, and overall business performance.

Identifying customer pain points

Tethr's platform can analyze customer interactions across multiple channels to identify common issues or pain points that customers have with the company's products or services. This can help to address these issues and improve the customer experience, creating a competitive advantage by providing better customer service than competitors.

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Analyzing agent performance

Tethr's platform can be used to evaluate the performance of individual agents, and identify areas where additional training or coaching may be needed. This can help to ensure that agents are providing high-quality service, which can create a competitive advantage by providing better customer service than competitors.

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Improving self-service options

Improving self-service options
Tethr's platform can be used to identify customer needs and preferences, so that companies can improve their self-service options, such as chatbots or virtual assistants, to better meet customer needs. Tethr’s AI can analyze customer queries and then train chatbots on how to best respond, as well as detect what chatbot responses frustrate customers. This can create a competitive advantage by providing faster, more efficient and effective self-service options than competitors.

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Identifying customer sentiment

Tethr's platform can analyze customer interactions to understand their sentiment and emotions, which can help companies identify customers who are at risk of churning, and take steps to prevent it. This can create a competitive advantage by reducing customer churn rate.

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Identifying opportunities for upselling and cross-selling

Companies can use Tethr's platform to analyze customer interactions and identify opportunities for upselling and cross-selling, which can increase customer loyalty by providing customers with products or services that better meet their needs

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Who benefits the most from conversation intelligence?

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How conversation intelligence benefits sales teams

Conversation Intelligence can benefit sales teams in a number of ways:

Improving sales processes

By analyzing customer interactions, conversation intelligence can identify areas where sales processes can be improved, such as reducing the length of sales calls or increasing the effectiveness of sales scripts.

Understanding customer needs

Conversation intelligence can be used to extract information about customer needs, preferences, and pain points, which can help sales teams to create more targeted and effective sales pitches.

Identifying high-value customers

Conversation intelligence can be used to identify customers who are more likely to make a purchase, or who have a higher lifetime value, which can help sales teams to prioritize their sales efforts.

Compliance and quality assurance

By analyzing customer interactions, conversation intelligence can be used to identify potential compliance issues and to ensure that sales reps are adhering to company policies and procedures.

Evaluating sales rep performance

Conversation intelligence can be used to evaluate the performance of individual sales reps, and identify areas where they need additional training or coaching.

Predictive analytics

Conversation intelligence can be used to forecast sales pipeline, identify potential issues and opportunities, and optimize sales strategies and tactics.

Identifying sales opportunities

By analyzing customer interactions, conversation intelligence can identify opportunities for upselling or cross-selling and analyze conversations to find the best offers, rebuttals, and language that leads to closed sales. This helps sales teams to increase revenue and improve their sales performance.

Overall, conversation intelligence can benefit sales teams by providing valuable insights into customer interactions, which can be used to identify sales opportunities, understand customer needs, improve sales processes, identify high-value customers, evaluate sales rep performance, and ensure compliance. This can help sales teams to increase revenue, improve their sales performance, and make better decisions.

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Call tracking software vs. conversation intelligence platforms

Both call tracking software and conversation intelligence platforms are both used to monitor and analyze customer interactions, but they have some key differences:

1

Call tracking software primarily focuses on tracking and recording phone calls, and providing metrics such as call duration, caller ID, and caller location. It can also provide basic analytics such as call volume, missed calls, and conversion rates.

2

Conversation Intelligence platforms, on the other hand, go beyond call tracking. These platforms provide a more comprehensive analysis of customer interactions across multiple channels, including phone calls, email, chat, and other customer interactions. They use natural language processing (NLP) and machine learning algorithms to understand and interpret the meaning of customer interactions, and provide actionable insights and metrics that can be used to improve customer experience, agent performance and overall business performance.

3

Call tracking software provides call data and metrics, while conversation intelligence platforms provide a more comprehensive view of customer interactions and customer sentiment, which can be used to improve customer experience, identify customer pain points, and improve agent performance.

4

Call tracking software is mainly used for call data and metrics, while conversation intelligence platform can be used for a wide range of use cases, such as customer service, sales, marketing, and compliance.

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Conversation intelligence FAQs

How could conversation intelligence be used in a marketing strategy?

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Conversation intelligence can be used in a marketing strategy in a number of ways, such as:

1

Identifying target markets

By analyzing customer interactions, conversation intelligence can be used to identify customer demographics, interests, and behaviors, which can help to identify target markets for marketing campaigns.

2

Personalized marketing

By analyzing customer interactions, conversation intelligence can be used to extract information about customer preferences and demographics. This can be used to personalize marketing messages and campaigns, making them more effective. For example, if a customer mentions during a conversation that they are interested in a new product in the future, you could automatically add that customer to a future marketing campaign about that product.

3

Improving customer segmentation

Conversation intelligence can be used to analyze customer interactions and segment them based on their behavior, preferences and demographics. This can help to tailor marketing strategies to specific segments of customers.

4

Identifying customer pain points

Conversation intelligence can be used to identify common issues or pain points that customers have with the company's products or services. This can help to address these issues in marketing campaigns and improve the customer experience.

5

Measuring marketing campaign effectiveness

Conversation intelligence can be used to analyze customer interactions before and after a marketing campaign, to determine its effectiveness and identify areas for improvement.

6

Identifying customer sentiment

Conversation intelligence can be used to analyze customer interactions to understand their sentiment and emotions, which can help companies identify customers who are at risk of churning, and take steps to prevent it.

7

Predictive analytics

Conversation intelligence can be used to forecast marketing campaigns performance, identify potential issues and opportunities, and optimize marketing strategies and tactics.

Can conversation intelligence software differentiate between various conversation styles?

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Yes, conversation intelligence software can differentiate between various conversation styles. This is accomplished through the use of natural language processing (NLP) and machine learning algorithms, which are used to understand and interpret the meaning of customer interactions.

These algorithms can be trained on a variety of conversation styles, such as formal, informal, technical, or industry-specific language. Additionally, the software can be set up to recognize different accents, dialects, and languages, which allows it to understand and interpret a wide range of customer interactions.

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Conversation intelligence software can also be configured to recognize different conversation contexts, such as sales, customer service, technical support, and so on. This allows it to understand the intent behind customer interactions, and provide relevant insights and metrics accordingly.

Furthermore, the software can be trained to recognize different levels of customer emotions, sentiment, and tone, which helps to understand customer's feelings, mood and opinion during the conversation, this information can be used to improve customer experience and agent performance.

Overall, conversation intelligence software can differentiate between various conversation styles, by using natural language processing, machine learning algorithms, and context recognition. This allows it to understand and interpret a wide range of customer interactions and provide relevant insights and metrics accordingly.

How are human resources professionals using conversation intelligence?

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Human resources (HR) professionals are using conversation intelligence to improve the performance and productivity of their employees. Some ways in which conversation intelligence can be used by HR professionals include:

Evaluating employee performance

Conversation intelligence can be used to evaluate the performance of individual employees, such as customer service representatives, salespeople, and technical support staff. This can be used to identify areas where employees need additional training or coaching, and help to improve their performance.

Identifying high-performing employees

Conversation intelligence can be used to identify employees who are performing well and those who are struggling. This allows HR professionals to provide targeted coaching and training to improve the performance of individual employees.

Improving employee engagement

Conversation intelligence can be used to identify employees who are disengaged or experiencing burnout. This can help HR professionals to provide support and resources to improve employee engagement and reduce turnover.

Predictive analytics

Conversation intelligence can be used to forecast employee performance, identify potential issues and opportunities, and optimize staffing and scheduling, which enables HR professionals to take action before any problems arise.

Identifying opportunities for cross-training

Conversation intelligence can be used to identify employees who have strengths in certain areas, such as customer service or sales. This can help HR professionals to identify opportunities for cross-training and career development.

Compliance and Quality assurance

By analyzing employee interactions, conversation intelligence can be used to identify potential compliance issues and to ensure that employees are adhering to company policies and procedures.

How does artificial intelligence AI analyze speech?

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Artificial Intelligence (AI) can analyze speech using a combination of techniques, including:

Speech-to-text

This technique converts spoken words into text that can be analyzed and understood by the AI. This is typically done using automatic speech recognition (ASR) technology, which uses machine learning algorithms to transcribe spoken words into text.

Natural Language Processing (NLP)

Once the speech has been transcribed into text, NLP techniques are used to understand and interpret the meaning of the text. This can be done using a variety of techniques, such as parsing, semantic analysis, and sentiment analysis.

Machine learning

Machine learning algorithms are used to train the AI to recognize and understand specific patterns, words, and phrases in the speech. This can include recognizing keywords, identifying sentiment, and understanding the intent behind the speech.

Context recognition

The AI can be configured to recognize different conversation contexts, such as sales, customer service, technical support, and so on. This allows it to understand the intent behind customer interactions, and provide relevant insights and metrics accordingly.

Emotion recognition

AI can be trained to recognize different levels of customer emotions, sentiment, and tone, which helps to understand customer's feelings, mood and opinion during the conversation, this information can be used to improve customer experience and agent performance.

Do conversation intelligence tools provide nuanced feedback?

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Yes, conversation intelligence tools can find nuanced feedback by using a combination of speech-to-text, natural language processing, machine learning and other advanced technologies.

Conversation intelligence tools can transcribe, categorize and analyze customer interactions, providing a holistic view of customer interactions across multiple channels. This allows the tool to understand customer needs, pain points, sentiment, emotions and the context of the conversation.

Tethr Products and Services interface illustration

It can also provide detailed information about agent performance, such as the use of language, tone, and the effectiveness of the interaction.

Additionally, conversation intelligence tools can also provide feedback on customer interactions in the form of metrics, such as the average call handle time, first call resolution, customer satisfaction, and so on.