Guide
Top ten customer effort and experience FAQs
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EFFORT REDUCTION
Instantly improve every stage of the customer experience by identifying and reducing customer effort.
Customer effort is the work required for a customer to do business with your company. Common effort drivers include repeat contacts, channel-switching, transfers, and repeating information.
Measuring and minimizing customer effort leads to a quantifiable increase in customer loyalty, reduced cost of service, and more.
Here at Tethr, there’s a reason we hang our hat on the research from The Effortless Experience.
Only 9% of customers with low-effort experiences display any sort of disloyalty, compared to 96% of customers who have high-effort experiences.
Low-effort experiences are nearly 40% cheaper to deliver than high-effort experiences.
A low-effort customer experience results in customers 94% more likely to repurchase, and 88% more likely to increase their spend with that brand.
We’ve developed the Tethr Effort Index (TEI), the market’s only machine-learning based customer effort score that identifies which customer interactions are high or low-effort. Get scores on every call, chat, and case, in order to learn where effort occurs and what you can do about it.
"I want to make sure we're able to provide you the most effiecent effortless engagment possible. Tethr has been able to help us do that"
"Tethr has shown us thousands and thousands of interactions that are high effort for our customers. We've been able to take that - that powerful data - and bring it back to the business."
“Tethr will not only help us focus on our needs at the contact center, but it will help us focus and uncover the needs of the organization overall.”
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