The JOLT Effect
The research is clear. 40 to 60% of sales deals end up stalled in no decision limbo. Customers, it turns out, are much less worried about missing out on a new product or service than they are about making a bad decision – so many don’t do anything.
Using Tethr’s AI-powered conversation intelligence platform, researchers, sales experts, and best-selling author Matt Dixon and Ted McKenna evaluated millions of sales calls and unearthed ways best sellers behave as buyers get cold feet, producing The JOLT Effect – a first-of-its-kind playbook for losing fewer deals to no decision.
Combined with Tethr, The JOLT Effect helps any sales organization eliminate the gap between customer intent and action - and close more sales.
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Discover how to get indecisive buyers to go from verbally committing to actually pulling the trigger.