Now available: Meet The Tethr Effort Index (TEI)

Dean Cruse

October 15, 2019

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The Tethr Effort Index (TEI) is now available for early access.

Announced this Summer, TEI is the market’s first machine learning-based, predictive effort score. Leveraging over a decade of research on customer experience, TEI enables companies to track customer effort at a conversation-level, and immediately drill down into high-effort interactions that are likely to create disloyalty and churn.

TEI represents a massive improvement in customer experience measurement. No more waiting for low-response rate surveys or trying to decipher thin customer verbatim to figure out how to reduce customer effort. The TEI score is automatically assigned by the Tethr platform at the completion of every customer interaction, allowing managers to immediately understand the effort level of an interaction, speeding up time to deliver critical customer interventions, and eliminating the need to wait for survey responses to trickle in.

While surveys can be a powerful tool in the CX measurement suite, TEI is based on the premise that leaders should stop using them to answer questions with already knowable answers. Customers have already provided all of the insight a company could possibly need in the interactions that preceded the survey. And, with TEI, companies can quickly and easily identify high-effort interactions in a way not possible until now.

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For a limited time, prospective Tethr customers can also opt-in to get free early access to TEI. Simply provide us a sample of your recorded customer phone calls and we’ll run them through the Tethr platform where it will automatically identify high-effort interactions and provide a TEI score for each call. We’ll walk you through the results and show you how you can use TEI to surface insights that you can immediately put to work to improve your customer experience. 

Contact us for details on how to try out TEI for your organization.

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