Tethr Blog

Now presenting: A guide to TEI

The Tethr Effort Index (TEI) is a powerful and substantial tool. Are you ready to dive into all facets of TEI? Our guide can fast-track your TEI journey in no time.

TEI is an AI-derived metric, measuring the effort for each customer interaction based on more than 100 independent variables and thousands of discrete phrases and utterances. Rather than waiting for low-response rate surveys to measure effort, TEI scores every customer interaction so managers can instantly deliver critical customer interventions and help agents upgrade their game.

If CX matters to you, delivering a low-effort experience to your customers certainly does, too. This guide explores how and why TEI was built, how brands are using TEI to drive down systemic issues and how teams can better coach agents with the insights they gather using the tool.

If you’ve been curious about why Customer Effort matters for businesses, how high-effort interactions drive disloyalty and churn, the problems with traditional Effort measurement methods like surveys and the merits of predictive scoring, this guide is for you. Discover how TEI was built, the model’s initial findings and how your business can immediately put TEI to work to deliver impactful results to your organization. 

If you’ve been wondering whether or not TEI is for you, you’ll learn how it can be used across all aspects of your industry: agent, business and customer, inside The next generation of Customer Effort measurement: A complete guide to the Tethr Effort Index (TEI).