Tethr at the 2019 Qualtrics X4 Summit: The Effortless Experience session

Tethr at the 2019 Qualtrics X4 Summit

In this 50-minute recorded session from the 2019 Qualtrics X4 Summit, Tethr’s Chief Product and Research Officer, Matt Dixon provides an overview of the research behind The Effortless Experience --including the four key pillars of a low-effort customer experience and how to apply the Customer Effort Score--and shares how he and his research team at Tethr are expanding on the original concepts, leveraging the latest AI and machine learning approaches to study hundreds of millions of customer interactions.

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