Using the Tethr Effort Index (TEI): Three ways to succeed

Ashley Sava

In this brief video, Tethr’s SVP of Product, Ted McKenna, breaks down three of the most powerful ways customers are putting the Tethr Effort Index (TEI) to work. 

TEI is the market’s first machine-based effort measure. Every single interaction, whether it be a recorded call of chat interaction, is taken into account so that all encounters can be scored for effort. As Tethr yields a 100 percent response rate, the need to burden customers with post-call surveys is lifted. 

Organizations who use TEI gain context on what aspects are causing friction in the customer experience. This journey-related effort is scored so that companies can immediately address churn risks, provide better coaching for their call center agents and work toward closing the gap between their customers’ expectations of their experience with their brands and what they’re actually experiencing.

Tune in to discover the top three ways customers get the most out of TEI and why they find it to be so impactful across their organizations.