Q&A with Forrester Research

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We sat down with Forrester analyst Maxie Schmidt-Subramanian to get her take on how Effort impacts customer experience and how leading companies are using advanced analytic approaches to listen for Effort rather than relying on post-call surveys.

Download this Q&A for the answers to the top five Effort measurement questions and learn how to drive more actionable insights into the customer experience.

Q&A with Forrester Research

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The three biggest pitfalls companies face when investing in voice analytics technology

We sat down with Forrester analyst Maxie Schmidt-Subramanian to get her take on how Effort impacts customer experience and how leading companies are using advanced analytic approaches to listen for Effort rather than relying on post-call surveys.

Download this Q&A for the answers to the top five Effort measurement questions and learn how to drive more actionable insights into the customer experience.

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Customer Effort: Measure more than "how much"

Get the answers to these five common questions:

What is "Customer Effort" and why should customer experience (CX) leaders care about it?

What are the pros and cons of relying on survey-based effort measurement approaches?

What effort measurement alternatives are there and how do they compare to surveys?

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The three biggest pitfalls companies face when investing in voice analytics technology

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Key questions to ask vendors before you make a purchase decision

Once you surface effort drivers, what should you do with that data?

What are the things to watch out for when using non-survey methods to measure effort?