[On-demand webinar]: The end of 
survey-based Effort measurement?

Watch the recording

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Instead of asking customers about Effort, CX leaders are now using advanced analytic approaches to effectively listen for Customer Effort. 

Watch the on-demand webinar to learn how this approach drives faster, more accurate, and more reliable insights into the customer experience.

On-Demand Webinar: Measuring 
Customer Effort

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Why CX leaders should measure Customer Effort

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How machine learning and predictive scoring are modernizing CX

Listen in as guest speaker Maxie Schmidt-Subramanian, Principal Analyst at Forrester Research, Matt Dixon, Chief Product and Research Officer at Tethr and co-author of The Effortless Experience, and Ted McKenna, SVP of Product at Tethr, discuss the future of CX measurement and provide actionable guidance on topics like:

Why CX leaders should measure Customer Effort

Why asking customers to rate their Effort level is potentially misleading

How surveys are becoming ineffective measurement tools for Customer Effort

How CX leaders can go beyond surveys to measure Customer Effort

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Why asking customers to rate their Effort level is potentially misleading

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How surveys are becoming ineffective measurement tools for Customer Effort

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How CX leaders can go beyond surveys to measure Customer Effort

Matt Dixon
Chief Product and Research Officer at Tethr and co-author of The Effortless Experience 

Maxie Schmidt-Subramanian
Principal Analyst at Forrester Research & guest speaker

While measuring Customer Effort is a powerful management idea that can lead to real CX improvements, most companies still rely on post-call surveys as their primary Customer Effort measurement tool. 

But as survey response rates continue to decline, leading companies are using new advanced analytic approaches to effectively listen for Effort—ultimately driving faster, more accurate and more actionable insights into the customer experience.


Ted McKenna
Senior Vice President of Product at Tethr