Logo & Branding Assets
Our Logo
These guides will help you use the Tethr logo in the best way possible and decide which version is most appropriate for your use.
Primary Logo
Use whenever possible in Tethr blue
White
Use on solid, dark backgrounds
Black
Use on white backgrounds
Grey
Use seldomly on white backgrounds
Colors
Minimal palette that uses our primary blue as the most prominent accent.
CMYK: 75, 47, 0, 0
PMS: 285
#3d7acc
#e9a02a
CMYK: 100, 81, 31, 17
PMS: 288
#333d4e
CMYK: 77, 70, 61, 76
PMS: 433
#17191f
#30353a
#666666
#d5d5d5
#eeeeee
#f8f8f8
Fonts
Roboto is the primary font for Tethr internal collateral.
Roboto
Use Roboto in product-related materials and presentations.
Mac install instructions:
1. Open the Roboto.zip file.
2. Open the Font Book app from the Applications folder.
3. Drag and drop the font folder or font files to Font Book – that’s it!
Windows 10 install instructions:
1. Open the Roboto.zip file.
2. Open the fonts folder: Control Panel > Appearance and Personalization > Fonts
3. Drag your font file to Fonts folder and wait until the installation is complete.
Writing
Make sure the T in Tethr is always capitalized and the first mention of “Tethr” on an element (web page, print piece, etc.) uses the superscripted registered mark. Never use the Tethr logo in place of the word “Tethr”. Please use sentence case in all Tethr materials.
Example: Meet Tethr®. An intelligent platform that listens to customer phone conversations to surface insights.