Logo & Branding Assets
Follow these guidelines for official use of the Tethr brand. These guidelines will help you determine the best way to use our logo and other brand assets, please contact us with additional questions on how to use our brand in specific situations.
Our Logo
These guides will help you use the Tethr logo in the best way possible and decide which version is most appropriate for your use.
Primary Logo
Use whenever possible in Tethr blue
White
Use on solid, dark backgrounds
Black
Use on white backgrounds
Grey
Use seldomly on white backgrounds
Logo Spacing
When using the Tethr logo, be sure to allow for at least 1/3 of the Tethr logo width of white space on all sides to avoid getting too close to the other logos or elements
Colors
Minimal palette that uses our primary blue as the most prominent accent.
CMYK: 75, 47, 0, 0
PMS: 285
#3d7acc
#e9a02a
CMYK: 100, 81, 31, 17
PMS: 288
#333d4e
CMYK: 77, 70, 61, 76
PMS: 433
#17191f
#30353a
#666666
#d5d5d5
#eeeeee
#f8f8f8
Fonts
Roboto is the primary font for Tethr internal collateral. See below for headline and body copy guidelines or to download the TTF file.
Roboto
Use Roboto in product-related materials and presentations.
Work Sans is the Brand font for Tethr. Download the TTF file at the link below.
Work Sans
Work Sans is used in Tethr's public-facing brand materials such as website, social media, branded print collateral, etc.
Mac install instructions:
1. Open the Font.zip file. (ex: Roboto.zip or Work_Sans.zip)
2. Open the Font Book app from the Applications folder.
3. Drag and drop the font folder or font files to Font Book – that’s it!
Windows 10 install instructions:
1. Open the Font.zip file. (ex: Roboto.zip)
2. Open the fonts folder: Control Panel > Appearance and Personalization > Fonts
3. Drag your font file to Fonts folder and wait until the installation is complete.
Writing
Make sure the T in Tethr is always capitalized and the first mention of “Tethr” on an element (web page, print piece, etc.) uses the superscripted registered mark. Never use the Tethr logo in place of the word “Tethr”. Please use sentence case in all Tethr materials.
Example: Meet Tethr®. An intelligent platform that listens to customer phone conversations to surface insights.
Press Kit
Our press kit includes product screenshots, lifestyle shots of our product in use, introduction letter, recent publications, video files and other assets that may be helpful in public relations. Feel free to use any of these as long as they are unaltered.