Call center analytics

Call center analytics illustration

What are call center analytics?

Call center analytics give businesses valuable information about their customer base by analyzing and interpreting customer conversations in a call center. This includes incorporating both the call transcripts and other data about the calls, which can include metrics such as call volume, average handle time, first call resolution rate, customer satisfaction, and agent productivity. Armed with call center analytics, leaders can gain insight to improve the overall performance of the call center and enhance the customer experience.

Call center analytics can be used to track and monitor key performance indicators (KPIs) such as call volume, handle time, first call resolution, and customer satisfaction. This data can be used to identify trends, patterns, and areas for improvement.

Call center analytics can also give insight into the performance of individual agents and teams, which can help to identify areas where additional training or coaching may be needed.

Additionally, call center analytics can help you understand customer behavior and preferences, which can help companies improve the customer experience, increase sales and revenue, and reduce operating costs.

Call center analytics can also provide insight that aids in evaluating the effectiveness of marketing campaigns, promotions, and other initiatives that are aimed at driving customer interactions.

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The future of call center operations

The future of call center operations is likely to involve a greater emphasis on automation, data analytics, and artificial intelligence (AI).

Some key trends and developments in call center operations that are expected to shape the future include:

Increased use of automation

Automation, such as chatbots and virtual assistants, will become more prevalent in call centers. These automated solutions can handle routine and simple tasks, such as answering frequently asked questions and providing basic information. This will allow agents to focus on more complex and high-value interactions with customers.

Remote work

Remote work will continue to be a common practice for call center agents, as companies seek to minimize costs and increase flexibility. This will require companies to provide remote agents with the tools and technology they need to effectively service customers from a remote location.

Increased use of AI

AI will be used to improve the customer experience in call centers, such as through the use of natural language processing and machine learning to better understand customer needs and preferences.

Greater focus on customer experience

Call centers will place a greater emphasis on creating positive customer experiences, as customer satisfaction will be a key driver of business success.

Greater use of data analytics

Data analytics will become an increasingly important tool for call centers, with companies using it to gain insights into customer behavior and agent performance, as well as to identify and address issues with the customer journey.

Multichannel support

Companies will be expected to support multiple channels of communication, like voice, email, chat, and social media, to provide customers with the flexibility to communicate through their preferred channel.

Security concerns

Companies will focus on maintaining the security of customer data and interactions to comply with regulations and protect customer information from potential breaches.

Emphasis on self-service

Companies will continue to invest in self-service options such as IVR, Chatbots, and virtual assistants to handle simple tasks and reduce the need for human agents.

In summary, the future of call center operations will be characterized by a greater use of automation, data analytics, and AI to improve the customer experience, increase efficiency, and reduce costs, while also providing multichannel support and ensuring data security.

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How Tethr improves customer loyalty

Tethr's platform uses advanced machine learning and natural language processing to analyze customer interactions across multiple channels, such as phone calls, emails, and chat sessions. By using Tethr, companies can gain insight into the drivers of customer satisfaction and loyalty.

Tethr can help improve customer loyalty in a few ways:

Identifying common pain points

Tethr analyzes customer interactions to identify common pain points and issues that cause customers to be dissatisfied, frustrated, or contact the company multiple times. By addressing these issues, companies can improve the customer experience and increase customer loyalty.

Top reasons customers are upset screenshot illustration

Analyzing agent performance

You can use Tethr to analyze agent performance and identify which agents are delivering high-effort experiences, so that they can be provided with additional training or coaching. By improving agent performance, companies can improve the customer experience and increase customer loyalty.

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Improving self-service

You can use Tethr to identify the most common customer needs. Armed with this, you can create and  improve self-service options, such as building scripts for chatbots or virtual assistants, to better meet customer needs. This can reduce the effort required for customers to get their issues resolved or their questions answered, which can lead to increased customer loyalty.

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Identifying customer sentiment

Tethr can analyze customer interactions to understand their sentiment and emotions, which can help companies identify customers who are at risk of churning, and take steps to prevent it.

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Identifying opportunities for upselling and cross-selling

Tethr can analyze customer interactions to identify opportunities for upselling and cross-selling, which can increase customer loyalty by providing customers with products or services that better meet their needs.

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Predictive analytics is at the center

Predictive analytics is at the center illustration

You can't talk about call center analytics without mentioning predictive analytics and actionable insights.

Predictive analytics uses statistics, machine learning algorithms, and data mining to analyze historical data and make predictions about future events or behaviors. In the context of call center operations, predictive analytics can be used to forecast call volume, identify potential issues and opportunities, and optimize agent staffing and scheduling.

For example, predictive analytics can forecast call volume based on historical data, such as the time of day, day of the week, or season. This can help companies optimize their staffing levels and ensure that they have enough agents available to handle expected call volume.

Predictive analytics can also identify patterns and trends in customer interactions, such as common issues or pain points. This can help companies to proactively address these issues and improve the customer experience.

Additionally, predictive analytics can identify potential issues with agents, such as high turnover or low productivity, so that companies can take action to address these issues and improve overall performance.

Actionable insights is information extracted from your data that can be used to drive specific actions or decisions. In the context of call center operations, actionable insights can be used to improve the performance of call center operations by identifying issues and opportunities, and providing specific recommendations for addressing them.

For example, actionable insights can be the identification of which agents need additional training or coaching, which products or services are most in demand, or which customers are at risk of churning.

Overall, predictive analytics and actionable insights can improve the performance of call center operations by providing companies with valuable information into customer interactions, agent performance, and overall call center operations. These insights can be used to identify issues, optimize staffing and scheduling, and improve the overall customer experience.

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Empowering call center managers

Tethr's platform empowers call center managers by providing them with valuable insights into customer interactions, agent performance, and overall call center operations. The platform uses advanced machine learning and natural language processing to analyze customer interactions across multiple channels, such as phone calls, emails, and chat sessions.

With Tethr, call center managers can:

1

Monitor agent performance in real-time

Tethr provides call center managers with real-time visibility into agent performance, including metrics such as handle time, first call resolution, and customer satisfaction. This allows managers to identify and address issues with agent performance quickly and efficiently.

Coaching oppotunities illustration

2

Identify customer pain points

Tethr can analyze customer interactions to identify common pain points, effort drivers, and issues that are causing customers to be dissatisfied. This allows managers to proactively address these issues and improve the customer experience.

Identify customer pain points illustration

3

Improve self-service

Tethr identifies customer needs and preferences, so that managers can improve their self-service options, such as chatbots or virtual assistants, to better meet customer needs. This can reduce the effort required for customers to get their issues resolved or their questions answered, which can lead to increased customer loyalty.

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4

Identify customer sentiment

Tethr can analyze customer interactions to understand their sentiment and emotions, which can help managers identify customers who are at risk of churning, and take steps to prevent it.

Identify customer sentiment illustration

5

Identify opportunities for upselling and cross-selling

Tethr can analyze customer interactions to identify opportunities for upselling and cross-selling, which can increase customer loyalty by providing customers with products or services that better meet their needs.

Identify opportunities for upselling and cross-selling illustration

6

Predictive analytics

Tethr uses predictive analytics to forecast call volume, identify potential issues and opportunities, and optimize agent staffing and scheduling, which enables managers to take action before any problems arise.

Predictive analytics illustration

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Call center analytics FAQs

What kind of call center data does Tethr use to optimize call center performance?

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Tethr uses a variety of call center data to optimize call center performance. Some of the types of data that Tethr uses include:

Agent data

Tethr uses data about agent performance, such as negative and positive agent language, performance on difficult calls, and incorporates data from call handling information such as handle time, first call resolution rate, and customer satisfaction scores, to evaluate agent performance and identify areas for improvement.

Call data

Tethr uses data from customer calls, including call duration, call volume, travers, holds, and call outcome, to understand the performance of the call center and identify areas for improvement.

Customer data

Tethr uses data about customer interactions and behavior, such as customer sentiment, customer pain points, and customer outcomes, to understand customer needs and preferences, and improve the customer experience.

Speech data

Tethr uses speech analytics to analyze the content of customer interactions, such as the words and phrases used, to understand customer needs and preferences, identify customer pain points, and evaluate agent performance.

Interaction data

Tethr uses data from customer interactions across multiple channels, such as phone calls, emails, and chat sessions, to gain a complete understanding of customer interactions and behavior.

Historical data

Tethr uses historical data to identify patterns and trends in customer interactions, and to forecast call volume, identify potential issues, and optimize agent staffing and scheduling.

By using this data, Tethr's platform provides call center managers with valuable insights into customer interactions, agent performance, and overall call center operations, enabling them to make better decisions, improve the customer experience, and increase customer loyalty.

Is contact center analytics software expensive?

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The cost of contact center analytics software can vary depending on a number of factors, such as the features and capabilities of the software, the size of the organization, and the vendor. Some contact center analytics software can be relatively affordable, while others may be more expensive.

In general, the costs of contact center analytics software can be broken down into the following categories:

Training and implementation costs

These include costs for training and implementation of the software, including the cost of hiring an implementation team, if needed.

One-time costs

These include the initial cost of purchasing the software, as well as any setup or customization costs that may be required.

Infrastructure costs

These include costs for hardware, network, and storage required for the software.

Ongoing costs

These include costs for updates, maintenance, and technical support.

Monthly or annual subscription costs

Some contact center analytics software providers offer their software as a service, which means that you pay a monthly or annual subscription cost to access the software.

It's important to evaluate the costs of the software against the benefits it will bring to your organization. Some contact center analytics software can provide significant cost savings, improved customer experience and increased customer loyalty, while others may not bring as much value to your organization. It's essential to find the right balance between the cost and the value it brings to your organization.

It's also worth noting that there are options such as open-source analytics software which can be free to use, but have limitations in terms of features and support, and companies may have to pay for additional services like customization and support.

What are cross channel analytics?

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Cross-channel analytics give leaders valuable information after collecting, analyzing and interpreting data and metrics related to customer interactions across multiple channels, such as phone calls, emails, chat, social media and text messages. Cross-channel analytics provide insights from all customer touchpoints, with a goal of allowing leaders to use these insights to improve the overall performance of the contact center operations.

Cross-channel analytics allows companies to track customer interactions across different channels and understand how customers are interacting with their brand. This can help companies to identify patterns, trends, and areas for improvement. With cross-channel analytics, companies can also understand how customers are using different channels and which channels are most effective for different types of interactions.

Cross-channel analytics can also be used to evaluate the performance of individual agents and teams, which can help to identify areas where additional training or coaching may be needed. Additionally, cross-channel analytics can be used to understand customer behavior and preferences, which can help companies to improve the customer experience, increase sales and revenue, and reduce operating costs.

Additionally, cross-channel analytics can be used to evaluate the effectiveness of marketing campaigns, promotions, and other initiatives that are aimed at driving customer interactions.

Overall, cross-channel analytics provide powerful information that can be used to improve the performance of contact centers by providing valuable insights into customer interactions, agent performance, and overall contact center operations across all channels.

What are the key metrics contact center managers should focus on?

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There are several key metrics that contact center managers should focus on to evaluate the performance of their contact center operations. Some of the most important metrics include:

Customer Satisfaction (CSAT) Score

This metric measures the level of satisfaction that customers have with their interactions with the contact center. A high CSAT score is a good indicator of a positive customer experience.

Abandonment Rate

This metric measures the percentage of customers who hang up before their call is answered. A high abandonment rate is a sign that the contact center is not able to handle customer volume effectively.

Average Handle Time (AHT)

This metric measures the average amount of time that it takes for an agent to handle a customer interaction. A low AHT is a good indicator of efficient and effective customer service.

First Contact Resolution (FCR) Rate

This metric measures the percentage of customer issues that are resolved during the first interaction. A high FCR rate is a good indicator of efficient and effective customer service.

Net Promoter Score (NPS)

This metric measures the likelihood that customers will recommend the company to others. A high NPS is a good indicator of customer loyalty and positive customer experience.

Contact Volume

This metric measures the total number of interactions (calls, chats, emails, etc.) that the contact center handles.

Agent Utilization

This metric measures the percentage of time that agents spend handling customer interactions, as opposed to other activities like training or administrative tasks.

Occupancy Rate

This metric measures the percentage of time that agents spend on the phone. A high occupancy rate is a good indicator of efficient and effective customer service.

Agent Turnover

This metric measures the rate at which agents leave the contact center. A high agent turnover rate can be costly and disruptive, and can negatively impact customer service.