Tethr Blog

Measuring Customer Effort: The Tethr Effort Index

In addition to relying on classic metrics like the Customer Effort Score for measuring sources of customer friction, CX leaders can now use new advanced AI and machine learning to effectively listen for Effort without using surveys – driving faster, more accurate and more reliable insights into the customer experience that can save at-risk customers and spotlight critical business transformation opportunities.

In this recorded webinar, Matt Dixon, Tethr’s Chief Product & Research Officer (and co-author of The Effortless Experience), Ted McKenna, Tethr’s VP Insights Product Strategy and Lauren Pragoff, head of Effortless Solutions at Challenger, Inc. (and a principal contributor to The Effortless Experience) discuss some of our latest research at Tethr – the world’s first study of customer effort using true conversational data.

Learn about the fascinating results we’ve seen as we’ve started to use Tethr’s new Tethr Effort Index to study Effort at a far deeper level than has ever been possible before.

Interested in learning more about how you can apply these learnings to your organization? Contact us and we’ll be in touch!