As the horizon of customer experience (CX) moves farther into the distance, all of us CX practitioners are always chasing the latest and greatest ways to get a competitive edge in the industry. Between bots, personalization, and overall process transparency, you already know many ways to address upgrading your CX. But what you may not know is that the same technology is the foundation of all these approaches: Artificial intelligence. That’s right; AI is improving customer experience in so many ways, that you might not even know AI is involved at all.
Let’s look at three surprising ways AI is improving the customer experience across industries.
1. Makes it easy to connect with the best prospects
Think AI is just about chatbots and automation? Think again! Artificial intelligence makes it easy to connect with the best prospects with a hyper-specific customer profile. AI-powered tools like Tethr sort and analyze your data, so that your reps can focus sales efforts on the prospects most likely to convert. In this situation, AI is improving the customer experience by connecting your team with only the relevant prospects—minimizing wasted time across the board.
2. Transforms product/service growth and efficiency
Learn what your customers really think of your products and services with an AI-based customer listening tool. With the inside scoop on your customer’s real needs, you can actually start to anticipate and resolve customer requests before they even pick up the phone to ask you about them. Don’t believe us? Check out this super-scientific breakdown of how our AI works to analyze customer conversations and provide actionable product insights.
Now that’s a serious step towards a next-level customer experience.
3. Personalizes every step of the customer journey
According to a 2021 study, 79% of consumers say the more personalization tactics a brand uses, the more loyal they are. With this in mind, it’s time to expand the idea of personalization beyond tokens that add a customer’s name to an email and look for bigger-picture personalization ideas. This could look like a campaign promoting a new-and-improved data plan shared only to cell phone customers, or a special offer on socks sent out to customers who have recently purchased new shoes. It doesn’t have to be elaborate, but customers appreciate it when their experiences are highly personalized and tailored to their needs and interests.
How AI is improving customer experience…
With all these improvements to the customer experience, many customers now have even higher standards for the companies they do business with. An AI-powered conversation intelligence tool may be the secret weapon you need to save money, increase customer loyalty, and stay one step ahead of the competition.